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This course focuses on the important aspects of starting a new business enterprise with emphasis on the challenges faced by the entrepreneur in initiating a business venture and directing its early development. The course also addresses the process of forming business ventures, the identification and evaluation of new venture opportunities, and the development of appropriate entry strategies.

This course will examine the role of finance and the formation of financial strategies needed to support each phase of the business start-up. Sources of equity and debt capital along with entry strategies such as franchising and acquisition are examined. Alternative working capital, capital structure, and investment strategies unique to the start-up are presented.

This course involves in-depth study of specific laws and practices as related to contracts, the Uniform Commercial Code, commercial paper, secured transactions, real and personal property, estates, and bankruptcy.

In this course, students will be introduced to the skills and methodologies CEOs and Investors in the world use to lead, set strategy, and make capital allocation decisions to generate returns. This course will also include practical application of stock picking techniques of investors. Weekly case studies will be used to analyze specific companies, their leaders, their strategies, and their results. Recommended prerequisite: BUS 592 Financial Business Overview.

This course examines the marketing function, focusing on the managerial application of marketing tools and methodology. Emphasis is placed on marketing decisions associated with allocating organizational resources including: product development and design, pricing, promotional strategies, and distribution-based activities. Course coverage includes the marketing concept, buyer psychology, strategic planning and implementation of marketing plans.

The Law and Ethics in the Business Environment course covers major areas of legal regulation, including anti-trust, consumer protection, employment and labor law, intellectual property law, environmental regulations, securities and contract laws. While studying the laws, students will be acquainted with ethical decision-making tools to enhance ethical thinking and problem solving in both domestic and international contemporary business settings. Emphasis is placed on active, experiential application of legal and ethical reasoning and analysis as applied in diverse cultural environments.

The Data and Decision Analytics course will provide students with the knowledge of how data influences decision making in modern organizations. Students will become familiar with a variety of business intelligence skills including data collection, data organization, analytical methods that lead to practical application. Students will explore data sets and how to use that data to make operational and strategic decisions. Prerequisite: BUS 592.

This course provides executives and emerging leaders with economic reasoning and analytical tools to understand how global economic forces and political institutions shape the environment in which executives make strategic decisions. Drawing on microeconomics, macroeconomics, and political economy, students learn to analyze markets, interpret key economic indicators, and assess the business impact of government policies and geopolitical events. Emphasis is placed on applying economic models and data to real-world managerial problems, integrating ethical considerations, and communicating clear, evidence-based recommendations to senior stakeholders in a complex and rapidly changing global context. Prerequisite: BUS 592.

The Financial Statement Analysis course provides a detailed and comprehensive evaluation of the financial statements to aid in short-term and strategic long-term decision making. Accounting concepts will be studied from a manager’s perspective rather than a detailed accountant’s perspective to allow students to analyze and interpret financial results. Students will study both Generally Accepted Accounting Principles (GAAP) and International Financial Reporting Standards (IFRS) to gain an understanding of the basic accounting concepts and language. Financial ratios, horizontal, and vertical analysis will be calculated to interpret and understand financial statements. Students will have the opportunity to explore accounting concepts at the corporate level and apply several concepts at the personal finance level as well. Prerequisite: BUS 592.