Undergraduate Entrepreneurship Emphasis Courses
BUS 362 Introduction to Entrepreneurship
3 Credits
This course introduces entrepreneurship as a dynamic, practice-based discipline grounded in opportunity recognition, innovation, and value creation. Building on foundational entrepreneurial methodology, students explore how modern entrepreneurs operate within digitally enabled, data-driven, and globally connected environments.Emphasizing real-world application, the course integrates contemporary entrepreneurial practices such as digital platforms, AI-enabled decision-making, lean startup methods, financial modeling, and scalable business design. Students will examine how entrepreneurs identify opportunities, validate ideas, design business models, and secure resources while navigating uncertainty, risk, and rapid market change.Designed for working professionals across accounting, business, and information systems, the course connects entrepreneurial thinking to organizational innovation, intrapreneurship, and career advancement. Students will develop a venture concept and produce a comprehensive, data-informed feasibility blueprint that incorporates financial, operational, and strategic considerations.
BUS 433 New Business Strategy
3 Credits
This course is intended to provide prospective entrepreneurs with information and tools for evaluating opportunities for starting a new firm鈥攈ow to choose markets for entry, when to enter, and what resources and capabilities it will take to enter and provide a platform for future growth.
BUS 437 Business Plan Development
3 Credits
BUS 437 students will use prior learning to create a comprehensive business plan for a new venture. The emphasis is on using a systematic four-step method to frame business plan development activities. Each week student teams will develop one segment of the team鈥檚 business plan and receive feedback from the instructor through a game simulation.