Bachelor of Arts in Marketing

UAGC Alum and Comedian Manny Griggs Breaks into the Funny Business

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UAGC Alum and Comedian Manny Griggs Breaks into the Funny Business eansley Fri, 09/12/2025 - 10:04

Online Bachelor of Arts in Marketing | UAGC

bkeim — Tue, 26 Aug 2025 23:14:23 +0000

Online Bachelor of Arts in Marketing | UAGC bkeim Tue, 08/26/2025 - 16:14 College of Professional Advancement Business Bachelor's Degrees Bachelor of Arts in 25711

Bachelor of Arts in Marketing

College of Professional Advancement

Gain In-Demand Marketing Skills

Apply Now

Build Expertise in Marketing

Marketing bridges the gap between businesses and potential customers. It’s centered around creativity, problem-solving, and educating potential customers about your product and service.

When you earn a bachelor’s degree in marketing online from the University of Arizona Global Campus, you will be equipped with the skills you need to identify, anticipate, maintain, and satisfy customer needs and wants. By addressing these needs properly, you can successfully create interest and demand for a product or service and help companies build and maintain relationships with their clients and customers.

The program provides an academic baseline in business topics such as management, communications, and economics. You will then build upon your baseline by developing application skills in market research, consumer behavior, advertising, and marketing strategy.

When you successfully complete the online marketing degree, you will be able to:

Apply management and marketing concepts to diverse marketing needs within domestic and multiple global cultures
Employ market research, data analysis, and analytics techniques to make informed marketing decisions
Compare legal, ethical, sustainable, and socially responsible marketing principles
Utilize appropriate marketing communications and digital practices to meet organizational and consumer needs
Create a strategic marketing plan for a dynamic business environment

Why Choose the University of Arizona Global Campus?

Accelerated 5 week courses

1 course at a time

$0 Application Fee

Accredited by WSCUC

��ɫ��TV��Ƶ (UAGC) uses award-winning materials in its curriculum. Notably, "Essentials of Business Law, Second Edition, by Suzy Rogers and Gwen Seaquist" won the 2022 Most Promising New Textbook & Academic Authors Association (TAA). The TAA is a professional development and networking organization for textbook and academic authors, dedicated to honoring excellence in learning materials. This accolade highlights UAGC's commitment to top-tier educational resources.

Learn More

��ɫ��TV��Ƶ (UAGC) features award-winning materials in its curriculum. Notably, "One Step at a Time: A Roadmap for Problem Solving & Making a Difference", by Sabrina Mathues, an Associate Faculty at UAGC, won the 2024 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA). The TAA, a professional development and networking organization for textbook and academic authors, honors excellence in learning materials, highlighting UAGC's commitment to top-tier educational resources.

Learn More

Military Students $250.00/credit

Undergraduate Courses $460.00/credit

Technology Fee** $115.00/course

Books and Other Class Materials** $125.00/average per course

Graduation Fee $150.00

Total Program Cost See UAGC Catalog¹

Calculate Your Tuition

¹Keep in mind that this figure doesn’t factor in any potential discounts, partner benefits, or impact of accepted transfer credits, if eligible.

Scholarships

UAGC offers enrolled students access to ScholarshipUniverse, a platform that tailors external scholarship opportunities to your unique situation, making it easier to find and apply for scholarships.

Learn More

Partnership Savings

UAGC is proud to provide reduced tuition rates for our academic and corporate partners, helping community college transfer students and corporate employees earn their degrees at a lower cost.

Learn More

Transfer to UAGC

Ready to complete your online BA in Business Leadership degree? Transfer your approved credits with our undergraduate transfer policy.†

Apply Now

Earn Credit for Work and Life Experience

We don’t overlook your time spent outside the classroom. You may be able to earn non-traditional credit for your work/life experience through a Prior Learning Assessment or for your military service.

Learn More

View Course Catalog

Freshman Year

Sophomore Year

Junior Year

Senior Year

Freshman Year

In this foundational course, students explore the principles necessary for achieving personal and career success. GEN 101 serves as a road map, guiding students as they begin their academic journey. Through self-discovery, surveying available resources, connecting with UAGC groups, and engaging with Career Services, students learn the essential skills of planning and goal setting. Students apply their personal strengths, skills, and lifelong learning strategies to develop essential career competencies. By making these meaningful connections students gain a deeper understanding of how their education relates to their desired career path. Congratulations on embarking on this college journey filled with growth, exploration, and endless possibilities! This course is not available for non-degree seeking students.
This course offers an overview of digital fluency as it applies to personal, academic, financial, and professional success. Students will analyze the impact of digital technology on personal, social, and diversity issues and will develop digital skills that will assist in achieving academic, personal, and career goals. An overview of digital media is introduced with practical strategies for application in personal and professional life.
Learn and use key, practical skills that are applicable at home, at work, and in all UAGC courses! As UAGC students progress in their academic journey, strategies for personal, professional, and academic success continue to develop. This introductory course takes a two-pronged approach to setting students on a path to success. It merges fundamental informational literacy concepts with essential resources and skills that prepare students for college and career. Students learn how to identify, locate, evaluate, apply, and acknowledge information obtained through UAGC Library databases and internet search engines. By applying the research process, students sharpen critical thinking skills and learn to use information ethically. The final project is a practical and relevant opportunity for students to apply their learning in personally, professionally, and academically meaningful ways.
ENG 121 is designed to introduce students to the standards of writing in both academic and professional settings. The class will operate by first introducing, and then allowing students to practice, several written communication skills. Throughout, we will work to understand writing as a process, one that is strengthened through critical thinking, deepened by research, and built on a foundation of professional standards. Students will articulate a sense of their own skills and goals, and engage in collaborative conversations with peers and their instructor so as to be able to express their ideas more effectively. During the course, students will use the writing process to scrutinize their own perspectives while challenging them to embrace a wider conversation.
This course is designed to expand students’ appreciation of film and knowledge of how films are made. Through analysis of storytelling in a visual medium, students will examine the ways in which movies are shot, develop characters, evoke emotion, depict physical reality, reflect society, and have the power to influence it. Though the focus of the course is film itself, students will gain deeper intercultural fluency while growing their skills in critical thinking, written communication, and visual analysis.
This course is a study of correct and incorrect reasoning involved in everyday activities. The fundamentals of language and argument, deductive and inductive reasoning and other aspects of practical reasoning are examined.
This course examines and evaluates theories and arguments concerning ethics and moral reasoning from a philosophical perspective. By engaging with historical and contemporary sources, students will analyze theories about the meaning, nature, and justification of ethical concepts; determine and assess how different forms of moral reasoning apply to contemporary moral issues; become more reflective and informed about their own moral beliefs; and develop their capacity for critical practical reasoning.
In this course, students will develop and expand their research and writing skills to communicate ideas in informed, ethical, and persuasive written documents intended for a range of audiences across a range of situations and contexts. Students will receive instruction and practice in synthesis and analysis, bolstering their written communication skills with a thorough understanding of academic research while honing critical thinking skills and effective work habits. Through writing well-structured, logical, and effective academic essays, students will explore tools and develop topics in a way that is meaningful to academic and professional lives. Prerequisite: Successful completion of ENG 121 or equivalent with a grade of “C-” or better.
This course is designed to aid students in understanding the dynamics of interpersonal relationships. Verbal and nonverbal communication patterns among people in personal, social, academic, and professional settings will be examined, within and between cultures, including both face-to-face and technologically mediated channels. The nature of these interactions will be evaluated using contemporary communication theory. The course will enable students to identify their interpersonal communication skills and behaviors and to more critically evaluate their own oral communication and that of others. The primary goals of the course are to improve the quality of students’ communication in their personal and professional relationships, to enhance students’ experience and. confidence with oral communication, and increase awareness of the importance of interpersonal communication that is inclusive and equitable.
This course surveys American history from 1877 to the present. Emphasis is placed on the multifaceted experiences within American society; political, economic, intercultural, and social trends; and the impact of the United States in world affairs. Prerequisite: ENG 122 or successful completion of the Written Communication Competency II requirement.

Sophomore Year

This course introduces students to the interdisciplinary field of social sciences and some of the disciplines that comprise this field, including anthropology, psychology, economics, sociology, political science, and history. In this course, students will learn important social science concepts and theoretical approaches, along with the research methods that social scientists use to study human behavior. They will also learn how research and findings from the social sciences can be applied broadly throughout society. Throughout the course and through a summative assignment, students will examine how social factors shape social behavior and some of the consequences of current social problems.
In this course, learners deepen their understanding of the importance of natural resources to mankind. Students explore physical, biological, and ecological principles, examine how human alterations affect the environment, and reflect on the controversies surrounding various approaches to addressing environmental problems and the steps some communities have taken to address these challenges.
In this course, students will explore a wide range of Algebra topics. Topics will include study of linear equations, linear relationships, slope, polynomials, and functions, including graphing relations and solving systems of equations. Emphasis will be placed on developing an awareness of historical and current uses of algebra in real life settings, in various careers, and in solving important societal problems.
The capstone serves as an opportunity to reflect upon, integrate, and showcase learning achievement. Through discussions and course-embedded assessments, students will demonstrate a mastery of essential general education competencies as they relate to their personal and professional lives and provide evidence of growth through application of competency related skills to real-world situations. A minimum grade of “C-“ is required to meet course requirements. Prerequisite: 75 completed credits or permission of the student’s college or dean.
This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven, and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace. Please note, students who have successfully completed BUS 201 prior to 5/27/2025 will be waived from MGT 330.
In today's business world, effective communication hinges on the proficient use of technology. This course equips students with the skills to compose, format, and manage various forms of business communication, including letters, memos, reports, emails, and resumes. Students will learn to utilize software tools to access and assess information quality, ensuring that the information they share is accurate and effective. Additionally, the course covers the creation of electronic presentations to enhance information delivery and engagement. Through practical exercises and real-world applications, students will become adept at navigating the technological landscape of contemporary business communications.
This course examines the evolution of the marketing philosophy. Subject matter expands on the steps marketers take to understand the customers, determine their needs and wants, and develop a marketing plan. In addition, an examination of external and internal environments impacting marketing decisions, the elements of a marketing program, and issues in ethics and social responsibility are discussed. (Equivalent to MGT 350).
This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research.
This course is a conceptual introduction to the field of statistics and its many applications in descriptive statistics, hypothesis testing, analysis of variance (ANOVA), and regression analysis for business administration students with an emphasis on Excel’s tools for statistical analysis. Prerequisite: Fulfillment of Quantitative Reasoning Core Competency.
Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications.
Introduction to the legal environment of business in the United States. Examination of the Constitution, administrative law, contracts, agency, and the protection of competition, consumers, employees, investors, the environment, and international trade.

Junior Year

This course illustrates the psychological, socio-cultural, and decision-making aspects of consumer
behavior. Students study behavioral concepts, motivation, and the role of consumer behavior in our society.
ECO 204 is an introduction to the microeconomic principles of the market system and provides a general outline of the consumer and producer choice theories. The course also discusses other important microeconomic concepts like supply and demand, externality, elasticity, pricing and profitability. Other topics include various levels of firm and industry competition associated with different market structures. Recommended prerequisites: Fulfillment of the General Education Critical Thinking competency, Quantitative Reasoning Core competency, and Digital Literacy competency. (Equivalent to ECO 308).
This course explores international marketing, focusing on the complexities and challenges of conducting business across global markets. Students will examine the dynamic environment of international trade, including political, legal, and economic factors while developing an understanding of cultural and geographical influences on consumer behavior, management styles, and business systems. The course covers essential topics such as global market research, product and service adaptation, integrated marketing communications (IMC), pricing strategies, and international marketing channels. Students will also learn about the role of ethics and regulations in IMC planning, and how global markets’ requirements could affect IMC planning and processes.
This course is designed to reinforce the concept of integrated marketing communications (IMC). It aims to increase students’ understanding of the planning, implementation, and evaluation process of an IMC campaign. The course explores the understanding of corporate image and brand management, buyer behavior and the process of IMC planning as the groundwork of an IMC program. It also discusses the integration of key elements of the marketing communications mix such as advertising, digital marketing, social media, sales promotion, direct and personal selling, public relations, sponsorships, etc. Students will also learn about the role of ethics and regulations in IMC planning, and how global markets’ requirements could affect IMC planning and processes. Prerequisite: BUS 330.
This course introduces the principles of financial accounting and reporting. Emphasis is placed on the accounting cycle and the application of generally accepted accounting principles (GAAP) to evaluate and record business transactions. Students will learn to prepare financial statements and analyze financial information to support business decisions.
Students cannot take ACC 201 to meet the ACC 205 degree requirement without Dean/Program Chair Approval. Students in a version of the BA in Business Administration requiring ACC 205 can take ACC 201 to meet the ACC 205 requirement without Dean/Program Chair approval.
This course encompasses fundamental financial concepts and analysis. Students will learn to evaluate the financial performance of a company and analyze key financial ratios. The course will enable students to calculate the present and future value of assets using the concept of the time value of money. Additionally, the course will cover the value and risk of companies, the relationship between risk and return, and the meaning of the weighted average cost of capital. The course is designed to equip students with the technological and analytical tools they need to help businesses make sound financial decisions. Prerequisites: ACC 201 or ACC 205 or ACC 208 or ACC 281 and fulfillment of the Quantitative Reasoning Core Competency. (Equivalent to BUS 320.)
This course is designed to provide the theoretical understanding of the digital marketplace necessary to adapt to its many changes, while also equipping students with the skills they will need to perform vital functions of digital marketing. Prerequisite: BUS 330.
This course is designed to bring together marketing knowledge gained throughout the entire program. Students will demonstrate a mastery of marketing components by designing and developing a strategic marketing plan for a product or service. The plan will reflect an understanding of the real-world problems by offering realistic solutions to business-to-business markets as well as domestic and global markets. Students will formulate the marketing plan sustainably and responsibly by evaluating various concepts such as consumer behavior, environmental analysis, market research, marketing mix (product, price, place, promotion), and digital and social marketing practices. Prerequisites: GEN 499. This course must be taken last in the program.

Senior Year

Program Requirements

Credit Breakdowns

General Education

43*

Credits

Major Credit Requirements

45*

Credits

Electives

Credits

Total Credits

120

Credits

To earn your Bachelor of Arts in Marketing at the University of Arizona Global Campus, you must complete 120 credits. You will need to complete 30 upper-division credits, of which 18 credits must be from the major program. A total of 30 credits must be completed at UAGC to meet the residency requirement. You may be able to transfer approved credits from community colleges, other previous college coursework, or other life experiences such as military service or job training toward your degree.

*In this program, 3 credits from the major may also satisfy General Education requirements.

Licensure and Certification Terms and Conditions

This program is not designed to meet the state educational requirements for a specific professional license or certification in any state. Students seeking licensure or certification in a particular profession shall carefully research the requirements prior to enrollment and regularly review the requirements as they are subject to change. Requirements vary by state. ��ɫ��TV��Ƶ does not guarantee that any professional organization will accept a graduate’s application to sit for any exam for the purpose of professional certification. Further, a criminal record may prevent an applicant from obtaining licensure, certification, or employment in their field of study.

Certain degree programs may not be available in all states.

Quality Matters Certification

The Online Teaching Support Certification recognizes programs that require all online faculty to undergo training in best practices for online course delivery, provide faculty with ongoing pedagogical support, encourage faculty professional development to increase their knowledge and skill in online teaching, emphasize instructor availability and feedback to learners, and collect and use feedback from learners to improve online teaching. Learn More

The Online Learner Support Certification recognizes programs that provide all the critical student and academic services needed for learner success and use learner feedback to continuously improve those services.

What Can I Do with a Marketing Degree?

Career Paths

With an undergraduate degree in marketing, these are just a few of the careers and industries you might consider:

Digital Marketing Strategist
Social Media Strategist
Market Research Analyst
Communications Specialist
Sales Representatives
Wholesale and Manufacturing (Except Technical and Scientific Products)

Connect With Career Services

Career Fields

When you complete your Bachelor of Arts in Marketing degree program, you’ll possess the skills and knowledge to make an impact in the marketing field. Marketing is used in nearly every industry, so your skills will make you a valuable asset in any organization.

Connect With Career Services

Job Market Outlook

Gain insights into the marketing job market by reviewing the Bureau of Labor Statistics market outlook report.

View Full Market Outlook

I decided to go back to school to further my education. I chose UAGC because of the Forbes School of Business, and it was the right fit for me.

Ben B.

Class of 2023

A marketing degree can open doors to various roles, including marketing analyst, digital marketer, social media manager, market research analyst, and communications specialist.
Your coursework at UAGC will cover business topics such as management, communications, economics, market research, consumer behavior, advertising, digital marketing, and marketing strategy. Additionally, your marketing degree will prepare you for a post-graduate career with a capstone course in which you will design your own strategic marketing plan for a product or service.
A marketing degree can be highly valuable. It equips you with essential skills like critical thinking, problem-solving, creativity, and communication, which are sought after by employers in various industries.
While both offer valuable knowledge and skills, especially when earned from accredited institutions like UAGC, online programs provide more flexibility, allowing students to balance work, family, and studies.
The Bachelor of Arts in Marketing program at UAGC is designed to be a four-year program. This timeframe is based on the successful passing of each course as scheduled without taking breaks, and calculated without any transfer credits applied. However, with approved transfer credits and credit for work and life experience, you could finish your degree faster.

See What Else UAGC Has to Offer

To access this rate using the Liberty Grant, only eligible undergraduate active duty service members, members of the National Guard, Reservists, spouses of active duty, members of the National Guard and Reservists, Department of Defense employees using Tuition Assistance (TA), and civilian employees of the United States Coast Guard (only if utilizing Military Tuition Assistance) will qualify.

The Technology Fee covers access to University systems such as the online classroom, the Student Portal, and other academic resources. The Technology Fee and the Course Digital Materials (CDM) Fee are fully refundable if a student does not attend beyond Day 3 of a course (Week 3 if covered under the University of Arizona Global Campus Promise Refund Schedule). After this time, the fee becomes non-refundable. Students are charged the Technology Fee for repeated coursework. Students are not charged the CDM fee for repeated coursework if previously charged.

†

The transferability of credits is subject to the University of Arizona Global Campus transfer credit policies and requires the submission of official transcripts. The official transcripts will be evaluated by the Registrar’s Office to determine the credits that will officially apply toward a UAGC degree program. Credits must be earned at the same degree level in order to be applied. Additional restrictions may apply. See the UAGC Academic Catalog for full undergraduate and graduate transfer policies.

Overview #cta-with-side-content-387310 Tuition and Aid #cta-with-side-content-387319 Courses #completion-journey--387335 Careers and Outcomes #zes-two-column-tabs-387349 FAQs #accordion-faq-387356 Earn your BA in Business Leadership online at UAGC. Gain skills in leadership, strategic decision-making, and communication at our accredited online university. 120 Credits 5-week courses

When you earn a bachelor’s in marketing online from the University of Arizona Global Campus, you will be equipped with the skills needed to identify, anticipate, maintain, and satisfy customer needs and wants.

Apply management and marketing concepts to diverse marketing needs within domestic and multiple global cultures Employ market research, data analysis, and analytics techniques to make informed marketing decisions Compare legal, ethical, sustainable, and socially responsible marketing principles Digital Marketing Strategist Social Media Strategist Market Research Analyst Communications Specialist Sales Representatives Wholesale and Manufacturing Except Technical and Scientific Products IndividualDegree Tue, 08/26/2025 - 00:00 Tue, 09/09/2025 - 00:00 Tue, 09/30/2025 - 00:00 Tue, 10/14/2025 - 00:00 Off 001Do00000ScUyTIAV On

BA in Marketing

admin — Wed, 08 Sep 2021 18:14:42 +0000

BA in Marketing admin Wed, 09/08/2021 - 11:14 College of Professional Advancement Business Bachelor's Degrees Bachelor of Arts in 25711

Bachelor of Arts in Marketing

College of Professional Advancement

What is a Bachelor of Arts in Marketing?

Marketing bridges the gap between businesses and potential customers as it is centered around creativity, problem-solving, and educating potential customers about your product and service. When you earn a bachelor’s in marketing online from the University of Arizona Global Campus, you will be equipped with the skills needed to identify, anticipate, maintain, and satisfy customer needs and wants. By addressing these needs properly, you can successfully create interest and demand for a business’s product or service and help companies build and maintain relationships with their clients and customers.

Accelerated 5 week courses

Transfer approved college credits toward your bachelor’s program at UAGC

1 course at a time

$0 Application Fee

What You’ll Learn

Apply management and marketing concepts to diverse marketing needs within domestic and multiple global cultures
Employ market research, data analysis, and analytics techniques to make informed marketing decisions
Compare legal, ethical, sustainable, and socially responsible marketing principles
Utilize appropriate marketing communications and digital practices to meet organizational and consumer needs
Create a strategic marketing plan for a dynamic business environment

Take the Next Step

Learn more about how to get started in your degree program.

Start Now

Your coursework will cover business topics such as management, communications, economics, market research, consumer behavior, advertising, digital marketing, and marketing strategy. Additionally, your marketing degree will prepare you for a post-graduate career with a capstone course in which you will design your own strategic marketing plan for a product or service.

Admission Requirements

Freshman Year

Sophomore Year

Junior Year

Senior Year

Freshman Year

In this foundational course, students explore the principles necessary for achieving personal and career success. GEN 101 serves as a road map, guiding students as they begin their academic journey. Through self-discovery, surveying available resources, connecting with UAGC groups, and engaging with Career Services, students learn the essential skills of planning and goal setting. Students apply their personal strengths, skills, and lifelong learning strategies to develop essential career competencies. By making these meaningful connections students gain a deeper understanding of how their education relates to their desired career path. Congratulations on embarking on this college journey filled with growth, exploration, and endless possibilities! This course is not available for non-degree seeking students.
This course offers an overview of digital fluency as it applies to personal, academic, financial, and professional success. Students will analyze the impact of digital technology on personal, social, and diversity issues and will develop digital skills that will assist in achieving academic, personal, and career goals. An overview of digital media is introduced with practical strategies for application in personal and professional life.
Learn and use key, practical skills that are applicable at home, at work, and in all UAGC courses! As UAGC students progress in their academic journey, strategies for personal, professional, and academic success continue to develop. This introductory course takes a two-pronged approach to setting students on a path to success. It merges fundamental informational literacy concepts with essential resources and skills that prepare students for college and career. Students learn how to identify, locate, evaluate, apply, and acknowledge information obtained through UAGC Library databases and internet search engines. By applying the research process, students sharpen critical thinking skills and learn to use information ethically. The final project is a practical and relevant opportunity for students to apply their learning in personally, professionally, and academically meaningful ways.
ENG 121 is designed to introduce students to the standards of writing in both academic and professional settings. The class will operate by first introducing, and then allowing students to practice, several written communication skills. Throughout, we will work to understand writing as a process, one that is strengthened through critical thinking, deepened by research, and built on a foundation of professional standards. Students will articulate a sense of their own skills and goals, and engage in collaborative conversations with peers and their instructor so as to be able to express their ideas more effectively. During the course, students will use the writing process to scrutinize their own perspectives while challenging them to embrace a wider conversation.
This course is designed to expand students’ appreciation of film and knowledge of how films are made. Through analysis of storytelling in a visual medium, students will examine the ways in which movies are shot, develop characters, evoke emotion, depict physical reality, reflect society, and have the power to influence it. Though the focus of the course is film itself, students will gain deeper intercultural fluency while growing their skills in critical thinking, written communication, and visual analysis.
This course is a study of correct and incorrect reasoning involved in everyday activities. The fundamentals of language and argument, deductive and inductive reasoning and other aspects of practical reasoning are examined.
This course examines and evaluates theories and arguments concerning ethics and moral reasoning from a philosophical perspective. By engaging with historical and contemporary sources, students will analyze theories about the meaning, nature, and justification of ethical concepts; determine and assess how different forms of moral reasoning apply to contemporary moral issues; become more reflective and informed about their own moral beliefs; and develop their capacity for critical practical reasoning.
In this course, students will develop and expand their research and writing skills to communicate ideas in informed, ethical, and persuasive written documents intended for a range of audiences across a range of situations and contexts. Students will receive instruction and practice in synthesis and analysis, bolstering their written communication skills with a thorough understanding of academic research while honing critical thinking skills and effective work habits. Through writing well-structured, logical, and effective academic essays, students will explore tools and develop topics in a way that is meaningful to academic and professional lives. Prerequisite: Successful completion of ENG 121 or equivalent with a grade of “C-” or better.
This course is designed to aid students in understanding the dynamics of interpersonal relationships. Verbal and nonverbal communication patterns among people in personal, social, academic, and professional settings will be examined, within and between cultures, including both face-to-face and technologically mediated channels. The nature of these interactions will be evaluated using contemporary communication theory. The course will enable students to identify their interpersonal communication skills and behaviors and to more critically evaluate their own oral communication and that of others. The primary goals of the course are to improve the quality of students’ communication in their personal and professional relationships, to enhance students’ experience and. confidence with oral communication, and increase awareness of the importance of interpersonal communication that is inclusive and equitable.
This course surveys American history from 1877 to the present. Emphasis is placed on the multifaceted experiences within American society; political, economic, intercultural, and social trends; and the impact of the United States in world affairs. Prerequisite: ENG 122 or successful completion of the Written Communication Competency II requirement.

Sophomore Year

This course introduces students to the interdisciplinary field of social sciences and some of the disciplines that comprise this field, including anthropology, psychology, economics, sociology, political science, and history. In this course, students will learn important social science concepts and theoretical approaches, along with the research methods that social scientists use to study human behavior. They will also learn how research and findings from the social sciences can be applied broadly throughout society. Throughout the course and through a summative assignment, students will examine how social factors shape social behavior and some of the consequences of current social problems.
In this course, learners deepen their understanding of the importance of natural resources to mankind. Students explore physical, biological, and ecological principles, examine how human alterations affect the environment, and reflect on the controversies surrounding various approaches to addressing environmental problems and the steps some communities have taken to address these challenges.
In this course, students will explore a wide range of Algebra topics. Topics will include study of linear equations, linear relationships, slope, polynomials, and functions, including graphing relations and solving systems of equations. Emphasis will be placed on developing an awareness of historical and current uses of algebra in real life settings, in various careers, and in solving important societal problems.
The capstone serves as an opportunity to reflect upon, integrate, and showcase learning achievement. Through discussions and course-embedded assessments, students will demonstrate a mastery of essential general education competencies as they relate to their personal and professional lives and provide evidence of growth through application of competency related skills to real-world situations. A minimum grade of “C-“ is required to meet course requirements. Prerequisite: 75 completed credits or permission of the student’s college or dean.
This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven, and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace. Please note, students who have successfully completed BUS 201 prior to 5/27/2025 will be waived from MGT 330.
In today's business world, effective communication hinges on the proficient use of technology. This course equips students with the skills to compose, format, and manage various forms of business communication, including letters, memos, reports, emails, and resumes. Students will learn to utilize software tools to access and assess information quality, ensuring that the information they share is accurate and effective. Additionally, the course covers the creation of electronic presentations to enhance information delivery and engagement. Through practical exercises and real-world applications, students will become adept at navigating the technological landscape of contemporary business communications.
This course examines the evolution of the marketing philosophy. Subject matter expands on the steps marketers take to understand the customers, determine their needs and wants, and develop a marketing plan. In addition, an examination of external and internal environments impacting marketing decisions, the elements of a marketing program, and issues in ethics and social responsibility are discussed. (Equivalent to MGT 350).
This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research.
This course is a conceptual introduction to the field of statistics and its many applications in descriptive statistics, hypothesis testing, analysis of variance (ANOVA), and regression analysis for business administration students with an emphasis on Excel’s tools for statistical analysis. Prerequisite: Fulfillment of Quantitative Reasoning Core Competency.
Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications.

Junior Year

Introduction to the legal environment of business in the United States. Examination of the Constitution, administrative law, contracts, agency, and the protection of competition, consumers, employees, investors, the environment, and international trade.
This course illustrates the psychological, socio-cultural, and decision-making aspects of consumer
behavior. Students study behavioral concepts, motivation, and the role of consumer behavior in our society.
ECO 204 is an introduction to the microeconomic principles of the market system and provides a general outline of the consumer and producer choice theories. The course also discusses other important microeconomic concepts like supply and demand, externality, elasticity, pricing and profitability. Other topics include various levels of firm and industry competition associated with different market structures. Recommended prerequisites: Fulfillment of the General Education Critical Thinking competency, Quantitative Reasoning Core competency, and Digital Literacy competency. (Equivalent to ECO 308).
This course explores international marketing, focusing on the complexities and challenges of conducting business across global markets. Students will examine the dynamic environment of international trade, including political, legal, and economic factors while developing an understanding of cultural and geographical influences on consumer behavior, management styles, and business systems. The course covers essential topics such as global market research, product and service adaptation, integrated marketing communications (IMC), pricing strategies, and international marketing channels. Students will also learn about the role of ethics and regulations in IMC planning, and how global markets’ requirements could affect IMC planning and processes.
This course is designed to reinforce the concept of integrated marketing communications (IMC). It aims to increase students’ understanding of the planning, implementation, and evaluation process of an IMC campaign. The course explores the understanding of corporate image and brand management, buyer behavior and the process of IMC planning as the groundwork of an IMC program. It also discusses the integration of key elements of the marketing communications mix such as advertising, digital marketing, social media, sales promotion, direct and personal selling, public relations, sponsorships, etc. Students will also learn about the role of ethics and regulations in IMC planning, and how global markets’ requirements could affect IMC planning and processes. Prerequisite: BUS 330.
This course introduces the principles of financial accounting and reporting. Emphasis is placed on the accounting cycle and the application of generally accepted accounting principles (GAAP) to evaluate and record business transactions. Students will learn to prepare financial statements and analyze financial information to support business decisions.
Students cannot take ACC 201 to meet the ACC 205 degree requirement without Dean/Program Chair Approval. Students in a version of the BA in Business Administration requiring ACC 205 can take ACC 201 to meet the ACC 205 requirement without Dean/Program Chair approval.
This course encompasses fundamental financial concepts and analysis. Students will learn to evaluate the financial performance of a company and analyze key financial ratios. The course will enable students to calculate the present and future value of assets using the concept of the time value of money. Additionally, the course will cover the value and risk of companies, the relationship between risk and return, and the meaning of the weighted average cost of capital. The course is designed to equip students with the technological and analytical tools they need to help businesses make sound financial decisions. Prerequisites: ACC 201 or ACC 205 or ACC 208 or ACC 281 and fulfillment of the Quantitative Reasoning Core Competency. (Equivalent to BUS 320.)
This course is designed to provide the theoretical understanding of the digital marketplace necessary to adapt to its many changes, while also equipping students with the skills they will need to perform vital functions of digital marketing. Prerequisite: BUS 330.
This course is designed to bring together marketing knowledge gained throughout the entire program. Students will demonstrate a mastery of marketing components by designing and developing a strategic marketing plan for a product or service. The plan will reflect an understanding of the real-world problems by offering realistic solutions to business-to-business markets as well as domestic and global markets. Students will formulate the marketing plan sustainably and responsibly by evaluating various concepts such as consumer behavior, environmental analysis, market research, marketing mix (product, price, place, promotion), and digital and social marketing practices. Prerequisites: GEN 499. This course must be taken last in the program.

Senior Year

Program Requirements

Credit Breakdowns

General Education

43*

Credits

Major Credit Requirements

45*

Credits

Electives

Credits

Total Credits

120

Credits

To earn your Bachelor of Arts in Marketing at the University of Arizona Global Campus, you must complete 120 credits. You will need to complete 30 upper-division credits, of which 18 credits must be from the major program. A total of 30 credits must be completed at Global Campus to meet the residency requirement. You may be able to transfer approved credits from community colleges, other previous college coursework, or other life experiences such as military service or job training toward your degree.

*In this program, 3 credits from the major may also satisfy General Education requirements.

Licensure and Certification Terms and Conditions

Certain degree programs may not be available in all states.

Quality Matters Certification

An emphasis provides you with additional opportunities to broaden and enrich your education that is distinct from and enhances your major. It may be taken to expand career options, prepare for graduate study, or simply explore in greater depth an area different from your major. An emphasis consists of 9 to 12 credits.

Do you have an interest in studying important questions like how a country builds wealth and what policies help economies grow? If so, the Business Economics emphasis may be for you! This emphasis provides the critical knowledge you need to understand the impact of the economy on businesses, individuals, and the global community. Learning economic concepts will assist you in understanding how to analyze scarce resources, how to structure effective consumer incentives, and how public policies may impact an economy. Finally, the Business Economics emphasis includes topics such as profit maximization, international trade, and how to solve contemporary business problems in a global environment. The following courses are a part of the emphasis:
Undergraduate Business Economics Emphasis Courses
ECO 320 International Economics
3 Credits
This course will focus on the global environment of firms with particular emphasis on economic variables such as GDP, inflation, interest rates, and exchange rates. Topics include international trade, international finance, and regional issues in the global economy.
ECO 406 Business Cycles & Growth
3 Credits
Topics include analysis of economic fluctuations and their impact on corporations and consumers; different explanations for business cycles; monetary and fiscal policy for stabilizing economic fluctuations; effects of public debt, investment, employment and trade policy on economic growth. Prerequisite: ECO 203.
ECO 408 Managerial Economics
3 Credits
This course will focus on the application of economic principles and analyses to contemporary business problems and managerial decision making. Emphasis will be given to price and production decision making for profit maximization, investment decision making for a new project, strategic decision making in various business situations, and decision making with risks and uncertainty. Prerequisite: ECO 204.
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The Cognitive Studies emphasis is designed to introduce you to the study of the brain and how we learn, solve problems, and make decisions. You will discover the unique needs of learners with cognitive delays, as well as programs to address those needs. You will also learn to identify changes in brain development over time and analyze their impact on cognitive functions.
Undergraduate Cognitive Studies Emphasis Courses
EDU 411 Reading & Cognition
3 Credits
The task of learning to read is a very complex process involving the application of perceptual, sensory, linguistic, and cognitive skills to making meaning of text. Exploration of the specific cognitive functions that are applied while reading and strategies supporting reading instruction and reading comprehension skills will be addressed. The implications of digital media on reading skills will also be explored in this course.
PSY 317 Cognitive Functioning in the Elderly
3 Credits
This course will introduce changes both cognitively and physically, that occur in both healthy and pathological aging. This course will emphasize changes in functioning, learning, language-processing, decision-making, memory, and reasoning in older adults Prerequisite: PSY 101 or equivalent.
PSY 323 Perception, Learning, & Cognition
3 Credits
Students will study research and theory about mental processes that go between experience and the human mind. Students will gather and interpret data for several simple experiments that demonstrate classic research findings in perception, learning, and cognition. Perception entails the mental processes involved in the organization and interpretation of sensory experience. Learning entails relatively permanent changes in behavior that result from experience. Cognition explains how the mind processes information, how we encode, store, and retrieve memories, and how we use information to form beliefs, make decisions, and solve problems. Prerequisite: PSY 101 or equivalent.
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Perhaps you want to be your own boss, or you enjoy out-of-the-box thinking, solving puzzles, resolving problems, and finding creative ways to address issues in the current business environment. The Entrepreneurship emphasis may be just what you are looking for. This emphasis can help you visualize and realize skills you will need to succeed in a global business environment. It enables you to craft a foundation of skills and essential knowledge to build a business from its inception and transform it into sustainable growth. You will learn how to analyze risk, address and analyze the impact of various environmental factors in the political and ethical realm, and learn to design and compile business plans. The following courses are part of the emphasis:
Undergraduate Entrepreneurship Emphasis Courses
BUS 362 Introduction to Entrepreneurship
3 Credits
This dynamic course is based on a unique model of entrepreneurial methodology developed by the University of Arizona Global Campus. Entrepreneurship encompasses imagining the unknown, taking inspired action, and embracing uncertainty to create a new future. It involves the identification, evaluation, and exploitation of opportunities to address challenges and to solve problems. Students will learn how to use imagination, creativity, innovation, and entrepreneurship to bring new ideas to fruition that inspire others. Students will create a feasible blueprint for a venture opportunity idea of their own. This course will be the beginning of the journey to becoming an entrepreneur.
BUS 433 New Business Strategy
3 Credits
This course is intended to provide prospective entrepreneurs with information and tools for evaluating opportunities for starting a new firm—how to choose markets for entry, when to enter, and what resources and capabilities it will take to enter and provide a platform for future growth. Prerequisite: BUS 362.
BUS 437 Business Plan Development
3 Credits
BUS 437 students will use prior learning to create a comprehensive business plan for a new venture. The emphasis is on using a systematic four-step method to frame business plan development activities. Each week student teams will develop one segment of the team’s business plan and receive feedback from the instructor through a game simulation. Prerequisites: BUS 362.
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Do you have an interest in learning how to lead a healthier lifestyle, exploring the benefits of behavior change, and diving into how to better manage stress? If so, the Health and Wellness emphasis may be for you! The Health and Wellness emphasis examines the dimensions of wellness and the relationship of chronic conditions to preventive measures and treatment interventions. This emphasis can help you gain skills to promote health and wellness behaviors on an individual level by evaluating lifestyle factors and developing personalized wellness programs that utilize evidenced-based theories and strategies. The following courses are a part of the emphasis:
Undergraduate Health and Wellness Emphasis Courses
HWE 200 Introduction to Health & Wellness
3 Credits
This course provides students with a holistic overview of the multi-faceted dimensions of health and wellness across the lifespan. The seven dimensions of health: Physical, social, intellectual, emotional, occupational, spiritual, and environmental are explored within the context of a wellness lifestyle.
HWE 340 Exercise & Physiology
3 Credits
This course introduces students to physiological responses to exercise in the human body. Students compare the major physiological systems (energy transfer, cardiovascular, respiratory, neuromuscular, etc.) at rest, explain the systemic adaptations that occur with acute and long-term exercise, and evaluate how these activities affect health and human performance. Students also analyze how nutrition and pharmacological aids impact athletic performance.
HWE 415 Stress Management
3 Credits
This course provides students with a basic understanding of stress management concepts including causes and effects of acute and chronic stress as well as techniques used to manage stress. Students learn about the effects of stress, analyze the relationship between stress and health, apply stress management techniques, and develop stress management programs while considering various cultural backgrounds.
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In the Real Estate Studies emphasis you’ll learn the ins and outs of a fascinating industry and prepare for examining the markets and financing methods for residential and commercial properties. Discover the many trends that influence property valuations and learn the best practices to benefit and safeguard investors. These three courses comprise the Real Estate Studies emphasis:
Undergraduate Real Estate Studies Emphasis Courses
RES 301 Principles of Real Estate
3 Credits
This course introduces students to the general principles of real estate, to include industry terminology, ethics, deeds, listing and purchase agreements, agency, contracts, and property valuation decisions. Emphasis will also be on factors impacting local and national real estate markets.
RES 325 Real Estate Practice
3 Credits
This course examines the basic job functions of real estate salespersons and brokers. Property listing, advertising, escrow, sales, and establishing a client base will be covered with practical applications for completing successful transactions.
RES 345 Legal Aspects of Real Estate
3 Credits
This course is a study of the legal system and its impact on purchase, ownership, sale, and leasing of real estate. Topics to be covered include contracts, wills, zoning, and environmental law, as well as Constitutional issues in real estate
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Courses within the Supply Chain Management area of emphasis highlight effective management of supply chain processes and information flow in order to optimize activities and costs, and successfully serve their customers. You will study individual functions of supply chain and strategic relationships among these functions, which include: purchasing, inventory control, warehousing, quality, sustainability, financial controls; importing, exporting, trade agreements, contract negotiations, and transportation. You will learn to apply the core business knowledge to managing wider organizational processes. The following three courses comprise the Supply Chain Management area of emphasis:
Undergraduate Supply Chain Management Emphasis Courses
MGT 323 Principles of Supply Chain Management
3 Credits
This course introduces supply chain management, and the related costs. It provides a systematic overview and analysis of the elements of supply chain functions in widely varying types of industries and agencies, including handling, warehousing, inventory control, and financial controls. Prerequisite: MGT 330.
MGT 370 International Supply Chain Management
3 Credits
Topics covered in this course include the government’s role in global logistics, the global logistics environment, ocean and air transportation, transportation to Canada, Mexico, and the European continent including intermediaries, documentation, insurance, exporting, and importing. Current trends in globalization will also be explored and evaluated. The role of logistics and transportation organizations in the global supply chain process will be discussed.
MGT 400 Logistics Management
3 Credits
This course is an overview of logistics management in the modern business environment. It examines financial and economic aspects of logistics and highlights the value created by logistics activities. Students will evaluate transportation and warehousing management strategies. The course takes a practical approach to logistics and applies innovative logistics principles to business situations. The course examines contemporary topics, including the role of inventory, that support the organization’s strategic goals. Prerequisite: MGT 300.
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Careers Related to Bachelor of Arts in Marketing

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U.S. Department of Labor data regarding salary ranges and job growth projections are national in nature and do not guarantee employment, any specific salary, or job growth. Also, national long-term projections may not reflect local and/or short-term economic or job conditions. Top Skills are provided via Lightcast job postings data and may not align with UAGC program learning outcomes. UAGC programs are not designed to meet the state educational requirements for a specific professional license or certification in any state. UAGC does not guarantee employment placement, any specific salary from employment, or career advancement.

Meet Our Faculty

College of Professional Advancement

Avisha Sadeghinejad, DBA, MBA

Program Chair, BA Marketing - Professor

College of Professional Advancement

Murad Abel, DBA, MBA

Program Chair, MBA - Professor

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Bill Davis, MA, CM, C.Mgr, CDM, CCTS

Program Chair - BA Operations Management & Analysis - Assistant Professor

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Online Degree in Marketing – Why Choose UAGC?

Experience an online classroom that can give you the flexibility to create your schedule so that you can complete your coursework more efficiently. Having a flexible online classroom can help you pursue your degree in marketing at any stage in your life, giving you more motivation to start back on the path to a higher education. At the University of Arizona Global Campus, you will be given access to 24/7 online support and service along with the necessary tools and technology for you to successfully complete your marketing degree online.

How Long Does It Take to Earn an Online Degree in Marketing?

Having the flexibility to stick to your schedule while taking online classes is a benefit that often gets overlooked. Depending upon your level of dedication, the time it takes to complete your online marketing degree can vary. With that being said, those who pursue a bachelor’s degree in marketing as a full-time student can expect to complete the program within four years.

What You’ll Learn body > div.site-container > main > article > div.site-layout__article-content > div.paid-text-banner.--grey-background.--extend-width > h2 > span Degree Journey body > div.site-container > main > article > div.site-layout__article-content > section.site-layout__article-content-section.--white.--full-width > div > div.intro-block > div.intro-block__header-container > h2 Emphases body > div.site-container > main > article > div.site-layout__article-content > section.site-layout__article-content-section.--grey.--full-width > div > div.accordion-faq__header-container > h2 Career Outcomes body > div.site-container > main > article > div.site-layout__article-content > div.floating-image-text.--alt-background > div > div.floating-image-text__text-container > div.floating-image-text__text-wrapper > h2 > span Faculty body > div.site-container > main > article > div.site-layout__article-content > div.faculty-member.--grey-background > h2 > span Testimonials body > div.site-container > main > article > div.site-layout__article-content > div.site-layout__article-content-section.--full-width > div > div.success-stories-video__wrapper > div.success-stories-video__header-wrapper > div.success-stories-video__subheader Pursue your degree in marketing when you enroll at the UAGC. Our 100% online program offers the flexibility to earn a BA on your own schedule. 120 Credits 5-week Courses

Apply management and marketing concepts to diverse marketing needs within domestic and multiple global cultures Employ market research, data analysis, and analytics techniques to make informed marketing decisions Compare legal, ethical, sustainable, and socially responsible marketing principles Digital Marketing Strategist Social Media Strategist Market Research Analyst Communications Specialist Sales Representatives Wholesale and Manufacturing Except Technical and Scientific Products IndividualDegree Tue, 06/16/2026 - 00:00 Tue, 06/30/2026 - 00:00 Tue, 07/21/2026 - 00:00 Tue, 08/04/2026 - 00:00 Tue, 08/25/2026 - 00:00 Tue, 09/08/2026 - 00:00 Tue, 09/29/2026 - 00:00 Tue, 10/13/2026 - 00:00 Off 001Do00000ScUyTIAV Off

4 Things Every Marketer Must Know

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Bachelor of Arts in Marketing

UAGC Alum and Comedian Manny Griggs Breaks into the Funny Business

Online Bachelor of Arts in Marketing | UAGC

Bachelor of Arts in Marketing

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Why Choose the University of Arizona Global Campus?

UAGC Award-Winning Curriculum

Course Overview

Freshman Year

GEN 101 Developing Skills and Strategies for Success

GEN 102 Digital Fluency for Life & the Workplace

GEN 103 Information Literacy

ENG 121 English Composition I

ENG 225 Introduction to Film

PHI 103 Informal Logic

PHI 208 Ethics and Moral Reasoning

ENG 122 English Composition II

COM 200 Interpersonal Communication

HIS 206 United States History II

Sophomore Year

SSC 101 Introduction to Social Science

SCI 207 Our Dependence upon the Environment

MAT 222 Intermediate Algebra

GEN 499 General Education Capstone

MGT 330 Management for Organizations

BUS 340 Business Communications

BUS 330 Principles of Marketing

BUS 317 Introduction to Advertising

BUS 308 Statistics for Managers

BUS 339 Marketing Research

BUS 311 Business Law I

Junior Year

BUS 350 Consumer Behavior

ECO 204 Principles of Microeconomics

BUS 343 International Marketing

BUS 351 Integrated Marketing Communications

ACC 205 Principles of Accounting I

BUS 401 Principles of Finance

BUS 410 Digital Marketing Essentials

BUS 495 Marketing Capstone

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Senior Year

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What Can I Do with a Marketing Degree?